Alright, let’s talk about Twitter… For your Brand.
I am a true believer that all social media profiles should not be duplicated for a specific brand on each social site, nor should a brand duplicate what they’ve seen done on another brand’s profile. However, that doesn’t mean you shouldn’t take note of what others have done correctly and incorrectly.
If you’re brand or a small business is going through that stage of what to say and/or do on your twitter handle; breathe, relax, and clear your mind. From my experience I’ve noticed that one thing that a lot of smaller brands do is over think the whole twitter process and they tend to start to panic. If you’re able to get away from your fears of twitter and really begin to think about your passion for your brand, you’ll be off to a better start.
Now, let’s go to your brand; you have multiple social media profiles to represent your brand. First thing I’d like you to look over or ask yourself is if all your social media posts are the same across the board (I’ll wait). If you’re finding that all your posts are the same word for word (maybe you are scheduling your posts on a third party app or similar) we want to get out of that habit and change that. The reason a lot of brands tend to schedule the same posts on all of their social media profiles is because they do not have the time to invest in really making a personal impact to their profiles. But! Let me tell you, this is a huge mistake. Taking the time to really post something specific to your twitter profile versus your Facebook profile will make a difference. Your audience will be able to sense that you are not being genuine by making a conscious effort to cater to each social site’s audience.
Finding your “Twitter Voice” might take some time, but you’ll know when you do. Everything will begin to flow better, and you’ll be able to tell by your engagement. Your audience should be able to tell that you are a real person, you’re knowledgeable about your industry and you are down to earth and not all about yourself (constantly talking about just your brand). This is also where taking note of what other brands have done will help. Again this does not mean follow what they’ve done, but just to spark your creative senses in an effort to find your “Twitter Voice”.
The next thing you want to do to personalize your twitter handle would be to try and make your profile look more consistent. This means having your background, header and profile picture changed to something that has your brand as it’s theme. Check out big brands to see how they’ve branded their twitter pages. Another thing to think about here is what makes your brand unique, stand out, or what makes others remember you over others.
Last but not least, lets go over who is handling your twitter profile. If you’ve got someone in house helping out with your brand’s tweets thats always a good thing. More so because they can focus on just your brand, and more time to focus on one brand means more personal tweets. At the same time if you’ve got a firm, consultant, intern etc handling your twitter profile this doesn’t mean it can not be personal but you should do research and ask as much questions as possible with who you hire to handle your profile. This is to make sure the job is getting done as best as possible.